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Product Designer

I design AI-native products from zero to growth.

I design the decision, build the system, and ship the thing. Founding Designer → Head of Product at Creatr (Accel-backed, $1.2M seed); now leading UX at Stride.

See the work
Résumé
  • Forbes India 30 Under 30 · 2021
  • #7 Product of the Day
  • 25K+ designers on Bloq
  • 4+ years, 0 → growth
02Proof

Numbers that came from shipping, not from slides.

Every figure on this page is from the résumé or the case studies. Nothing was rounded up.
03Work

Three products, written as the decisions that made them.

Each case study is the calls that were made, including the ones that were killed. The product moments are rebuilt as small working interfaces. Try them.
  1. 01 / 032023 – 2025Accel-backed

    Creatr

    Type a sentence, get editable product screens. Launched in five months with a team of four. 10K users in the first month, and the working product anchored a $1.2M seed six weeks later.

    users, month one
    10K+users, month one
    seed raised
    $1.2Mseed raised
    users today
    15K+users today

    “Never build a design tool for designers.”

    the interview that repositioned the product
    • AI
    • 0 → 1
    • Product strategy
    • Research
    • Customer success
    Read the case study
    Demo · Creatr
    Creatr · canvas

    Describe the product you need. Get editable screens, two or three at a time.

    Describe what you need
  2. 02 / 032025 – nowLive product

    Stride

    Moving 3,000+ European small businesses from sales-led onboarding to self-serve: no live previews, no rebuild, three languages at once. Sole designer with three engineers and the founder, on a product serving 10M+ visitors a year.

    businesses onboarded
    3K+businesses onboarded
    visitors a year
    10M+visitors a year
    languages, one layout
    3languages, one layout

    “When you can’t make a flow feel short, make it make sense.”

    the reframe that replaced gamification
    • SaaS
    • Onboarding
    • Design system
    • Mobile-first
    • EN · FR · DE
    Read the case study
    Demo · Stride
    One decision per screen
    strideTalk to a human
    Your site so far
      1 / 4

      What's your business called?

      Business name
    • 03 / 032024#7 Product Hunt

      Bloq

      A Figma plugin that generates (or repairs) an entire design system: tokens, typography, spacing, fully variablised components, synced to GitHub. Built in four weeks, on the side, because our own system was broken.

      designers using it
      25K+designers using it
      Product of the Day
      #7Product of the Day
      weeks, concept → shipped
      4weeks, concept → shipped

      “Make it not need me.”

      the bar every decision was built against
      • Figma plugin
      • Design systems
      • Tokens → GitHub
      • Documentation
      Read the case study
      Demo · Bloq
      Page · Dashboardtheme · dark
      #3B7DD8#F2B84B
      #3A7CD9
      gap 9pxpad 7px
      #3C7ED7
      gap 12pxpad 17px
      #3B7DD8
      gap 13pxpad
      Bloq · Fix a page
      Diagnostics
      • untokenized colours0
      • spacing scales·
      • variables·
      color.brand·
       
      GitHub
      awaiting sync
    04Trail

    The route so far, in the order it happened.

    A luggage platform that made a Forbes list, a community of 10,000 students, then five design roles that end at leading UX on a live product.

    Jun 2019 – Dec 2020

    Segura

    achievement

    Forbes India 30 Under 30 · January 2021

    A luggage-management platform for students. Named in the Forbes India 30 Under 30, January 2021 edition.

    Visit

    Mar – Oct 2021

    Mentorr

    achievement

    Created the community

    A community to get guidance from exam toppers. Grew to 10,000+ students on Discord.

    Mar – Sep 2022

    The Brand Fuzz

    Visual Designer

    Early experience in visual and brand design for startups; iterating on usability and engagement with user feedback.

    Nov 2022 – Jul 2023

    Freelance

    Product Designer

    Delivered 20+ product design projects across blockchain, rent management, education and e-commerce, end to end, from wireframes to high-fidelity interfaces.

    Jul – Sep 2023

    D.O.B.T.H.O.

    Product & Brand Designer

    Led design across product and brand for 10+ clients, driving a 30% increase in engagement. Cut average call time by 25% by finding UX friction through user research and redesigning key flows.

    Sep 2023 – May 2025

    Creatr

    Founding Designer → Head of Product

    Led product design for an AI website builder from concept to launch and iteration. Scaled to 15,000+ users with ~$15K revenue in the first month; designed and launched a Figma plugin ecosystem reaching 10,000+ users; improved engagement 30% through analytics-led iteration (PostHog).

    Visit

    Jul 2025 – now

    Stride (CentralApp)

    Lead UX/UI Designer · contract

    Led the end-to-end website redesign; owned the dashboard from wireframes to final UI; redesigned onboarding across web and mobile for the move to self-service; built and scaled the design system; worked with engineering to close the design-to-dev gap.

    Visit
    05About

    An engineer's education, a designer's job, a founder's hours.

    My path hasn't been linear: an engineer turned designer, then Head of Product at a startup I helped found. Since then, I've helped an established company through a product rebrand, and occasionally take on freelance work to scratch my design itch. 4+ years taking products from 0→growth, inside fast-moving teams, next to founders and engineers.

    Currently

    Role
    Lead UX/UI Designer, Stride
    Based in
    Bengaluru, India
    Local time
    --:--:-- IST

    Also

    • Forbes India 30 Under 30, January 2021, for Segura, a luggage-management platform for students.
    • Built Mentorr, a community for guidance from exam toppers: 10,000+ students on Discord.
    • B.Tech, Mechatronics, Guru Gobind Singh Indraprastha University, 8.2 GPA.

    Product design

    • UX Design
    • Interaction Design
    • Design Systems
    • User Research
    • Prototyping

    Growth & analytics

    • PostHog
    • Mixpanel
    • Hotjar
    • Apollo
    • Hootsuite
    • A/B Testing

    Tools

    • Figma
    • Framer
    • Spline
    • Miro
    • Notion
    • Linear
    • Illustrator
    • Photoshop
    • Premiere Pro
    • Lovable

    Drag to see corners of my life

    06Contact

    Let’s make the hard call together.

    shouriedivyansh@gmail.com
    Résumé
    Open to product design and founding-designer roles. Also happy to talk anytime a product needs to get from 0 to growth: an onboarding that’s stuck, an AI product looking for its category, or a design system that stopped scaling. The résumé has the rest.